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About PRIME

We are a market leading specialist in German retail real estate”

What We Do

We focus on the following real estate classes:

  • Shopping Centres
  • Retail Warehousing
  • Supermarkets
  • Food and Leisure
  • City Centre Retail
  • Outlet Centres

Clients and Retailers

 


 

 

PRIME Portfolio

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60+

Shopping Centres and Retail Warehouse assets across Germany

1.000.000±

sqm lettable area

850+

leases / retail units

PRIME References

Centro | Oberhausen

www.centro.de

Details

Our involvement

CentrO, Oberhausen is Germany’s largest super-regional shopping centre and one of the largest in Europe

The Prime leasing team has been involved since day one, firstly in the development and execution of the original retail use and tenant mix concept and the 70,000 sq m extension in 2012

Prime remains exclusive leasing agent for CentrO working closely with our client Unibail Rodamco

 

Waterfront | Bremen

www.waterfront-bremen.de

Details

Our involvement

Intensive support of acquisition process of major out of town asset previously known as Space Park Bremen

Development of a comprehensive leasing concept for the property and advisor to the owner on all leasing matters

Ongoing implementation of the sector and tenant mix plan to include high quality international and national retailers including the first PRIMARK in the German market

The rebranded „Waterfront Bremen“ opened in Q3 2008

Urban Outfitters | Berlin

Details

Our involvement

Leasing advice to owner of this well located Berin asset regarding potential to attract high level national or international retailer

Carré Göttingen

Details

Our involvement

Exclusive leasing mandate, design concept and retail mix advice relating to the repositioning of a well located shopping cenre in Gottingen

Included concept advice on redevelopment of an ex Hertie department store within the centre

Fachmarkt Hildesheim

Details

Our involvement

Due diligence and acquistion support and formulation of business plan for this retail warehouse asset

Dual tracked renegotiation of lease with REWE and management of major reconstruction/ improvement works in 2012

Asset sale support in 2013

Fachmarkt Krefeld

Details

Our involvement

Due diligence and acquistion support and formulation of business plan for this retail warehouse asset

Dual tracked renegotiation of lease with REWE and management of major reconstruction/ improvement works in 2011/12

Asset sale support in 2012

Forum Duisburg

Details

Our involvement

Exclusive leasing advisor to Multi Development on this major shopping centre development

Services provided included provision of a tenant mix strategy, estimate on unit rental values and leasing negotiations with retailers and restaurants up to opening of the centre in September 2008

Stadtberger Markt | Tchibo

Details

Our involvement

Acquistion support and formulation of business plan for this out of town retail site in 2007

Secured vacant possession from car wash and demolition of unit

Secured change of planning use and managed development of new 650 sqm retail unit preleased to Tchibo

Practical completion in 2013 with BREEAM accreditation

Stadtberger Markt | C&A

Details

Our involvement

Acquistion support and formulation of business plan for this out of town retail site in 2007

Demolition of a vacant DIY store within a retail warehouse cluster

Secured more flexible retail use planning permission

Construction of retail park with 6 units

Secured new leases with major national multiple retailers eg VC&A, Deichman, Klier

PRIME Values

Trust

For PRIME Real Estate is first and foremost about people. Interdependence and mutual trust in relationships in this industry is so important that we consider trust to be our most important company value. It is hard to acquire and hard to redeem when broken. At PRIME we never stop striving to earn and justify the trust given to us by our clients, business partners and colleagues.

 

Transparency

At PRIME we believe strongly in a culture of openness and transparency in our internal and external business dealings. We strive to be communicate clearly and openly with our clients and colleagues both when we agree and disagree. We consider transparency to be essential to achieving the best outcomes, constant organisational learning and long term success in our business relationships.

 

Adding Value

We believe high performance, problem solving and initiative have been in PRIME’s corporate DNA since the company was set up in 1999 and we are only happy when we feel we are adding value for our clients and partners.

Whether you call this innovation or “outside the box thinking”, we consider adding value the essence of what we do and we bring our creativity, experience and ideas as part of our service range.

Embedding Sustainability

Here at PRIME we understand that thinking long term about the impact of what we do on society and the environment ultimately leads to long term success for our clients and ourselves.

Whether its our development management teams always pushing for ever greater building energy efficiency or our asset management teams trying to create dynamic and interesting places and amenities for local people, we try to make our impact on people and the planet as positive as possible.

 

PRIME Advantages

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Nimble and decisive

Direct access to senior management will ensure your get timely service and decisions, and allows us to be as flexible in our service offer as you need us to be.

 

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Team Commitment

Prime prides itself in developing its people over the long term and this is reflected in our low staff turnover. This retains knowledge and experience for our and your benefit.

 

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Internationally Networked

Prime’s client and contact base is truly international providing its clients with both a German and a global perspective on projects and mandates.

 

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Passion for Retail

We believe that our focus on consumer focussed real estate gives us a competitive advantage over real estate generalists. Whether considering shopping centres, food and beverage real estate or retailwarehousing we understand the key success factors in attracting consumers to a site today and in the future.

 

PRIME Leadership Team

Our experienced and qualified leadership team has an average of 22 years experience in commercial real estate with a highly complementary range of specialisations from leasing to investment, asset management and construction management. We have enjoyed worked together as a team of colleagues for many years and our track record of successful collaboration has contributed greatly to the success of our client’s projects.

Alastair J. Green

Alastair J. Green

Managing Director

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Alastair founded PRIME in 1999 and has been central to shaping the success of the firm and it’s clients since then.

His experience includes being sole leasing advisor to the Stadium group during the development and lease up of Centro, Germany’s largest and preeminent shopping centre. Alastair and the leasing team have continued uninterrupted in this role throughout the assets various changes in ownership.

A further landmark in Alastair’s leadership of PRIME was the creation of the company’s asset management business in 2005, which now manages some € 1bn of retail real estate on behalf of five European institutional investors.

Prior to PRIME, he was a partner in charge of German retail leasing at Healey & Baker (now Cushman & Wakefield).

Alastair is a Chartered Surveyor and has a passion for motor racing, five a side football and English tea.

Marcel Jörke

Marcel Jörke

Head of Leasing

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Marcel Jörke is head of leasing at PRIME. He has been with the company since  2005 and led the leasing team since 2006. Marcel became a member of PRIME’s management board in 2011.

Marcel’s decades of leasing experience encompass the full breadth of the German retail market including Shopping Centres (including the Multi Development German portfolio, Huma Sankt Augustin and Waterside Bremen), retail parks, supermarkets and high street retail. He has a close understanding of what drives retailer decisions through his impressive and close networks of contacts across the industry.

Prior to joining PRIME, Marcel was with real German supermarket chain (part of the METRO group) in their leasing team. 

Marcel enjoys long distant running, is rather useful on the football pitch and wishes he could spend every summer holiday in California.

Oliver Krämer

Oliver Krämer

Head of Asset Management

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Oliver Krämer leads the PRIME asset management team. He joined PRIME early in its history in 2000 and set up and started leading the asset management department in 2005. He has been on PRIME’s management board.

Key projects that Oliver has been involved with include the leasing of the City Centre Essen shopping centre for Hammerson, advising Value Retail on their first Factory Outlet in Wertheim and assisting MAB on the concept for MyZeil in Frankfurt.

His current core responsibility is managing the German Retail Box fund, a value add fund comprising one of the largest portfolios of retail warehousing under a single ownership in Germany.

Oliver enjoys sailing and taking photographs.

Michael Gliss

Michael Gliss

Head of Development Management

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Michael leads the PRIME Projects development management team. Previously Michael and his team spent many years planning and project managing the construction and development activities at CentrO in Oberhausen and joined PRIME in 2016 to significantly enhance the company’s in-house development management and project management capabilities. Michael is an experienced architect and development manager with a strong track record in the retail sector.

He led the team responsible for the Masterplanning and project management of Centro Oberhausen, Germany’s largest and preeminent shopping centre. Following the opening of the centre in 1996 he and his team was also responsible for the numerous ongoing construction initiatives and extensions. In addition, Michael and his team were responsible for tenant coordination and technical approvals for all shop fitouts of Centro’s 300 retail and restaurant units.

The addition of PRIME Projects provides PRIME and its clients with an invaluable in-house knowledge resource in development and construction related matters. In particular its provides a natural complement to PRIME Asset Management in their execution of numerous development and rebuilding initiatives across their portfolio.

In his spare time Michael likes fast cars and motorbikes and loves a good barbecue, whatever the weather.

Richard Kolb

Richard Kolb

Head of Investment / Client Services

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Richard is the newest member of the PRIME senior management team, and he heads up Investment Advisory, deal structuring and capital raising.

Richard Kolb is an experienced and highly qualified investment manager and advisor specialising in European Real Estate. His most recent senior role as Director at the Canada Pension Plan Investment Board in London saw him leading CPPIB's real estate investment programmes in the UK and Germany from 2008 to 2015. Prior to that Richard was a Fund Manager and European Investment Director at Oppenheim Immobilien KAG.

His skill set combines strength in investment strategy formulation and execution and he has relationships with best in class operators, institutional investors and capital managers across Europe. He has used his market insight and relationships to deliver outstanding ROI and business growth. Major direct and M&A investments include Westfield Stratford (partner Westfield and APG), Centro Oberhausen (partner with Stadium Group and Unibail Rodamco) and Unibail Rodamco Deutschland.

Richard enjoys golf, skiing, sailing and Wienerschnitzel, and tends to drive too slowly on German motorways.

Kay Herrmann

Kay Herrmann

Head of Legal Department, PRIME In House Legal Counsel

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Kay leads the PRIME Legal Department and has been with the company since 2006.

He and his team provide PRIME and it’s clients with the benefit of their broad legal knowledge base but have a particularly strong focus on German commercial Landlord and Tenant law. The core role of the legal team is to transfer the commercial terms negotiated by their colleagues in the PRIME leasing and asset management teams into robust legal form.

Kay and his team also work closely with the external legal advisors of PRIME’s clients or tenants. Prior to PRIME Kay trained and worked for two separate mid-sized Legal firms with a strong retail real estate focus as well as at the Gerling Group as in-house lawyer.

Kay enjoys golf and is a passionate 1.FC Köln Fan.