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Our retail leasing team is core to PRIME’s activities and the value it adds to our clients. PRIME is unusual in the German market being an independent retail leasing specialist, with an excellent track record extending over 20 years in the shopping centre sector as well as retail warehousing and high street leasing.

PRIME’s leasing team provides owners with a full spectrum of services, from high level strategic advice through to the marketing of retail units and negotiation with international, national and local retailers. Our network and contacts with the key occupiers in the German and international retail market has taken years to curate and is second to none. Our involvement in a number of landmark retail centres such as CentrO Oberhausen means we are deeply embedded in the market.

PRIME has developed a strong market reputation for our strategic leasing advice. This typically involves a retail market driven analysis of existing or planned retail centres to inform repositioning strategies, design changes and tenant mix optimisation. Such an approach is increasingly sought-after in the face of changing consumer behaviour, increasing competition from other retail destinations and technological disruption, particularly e-commerce.