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CBRE acquires Prime Consulting

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We are a market leading specialist in German retail real estate”

What We Do

We focus on the following real estate classes:

  • Shopping Centres
  • Retail Warehousing
  • High-Street Retail
  • Food and Leisure
  • Mixed-used properties

Clients and Retailers




PRIME Portfolio



Shopping Centres and Retail Warehouse assets across Germany


sqm lettable area


leases / retail units

PRIME References

Centro | Oberhausen


Our involvement

CentrO, Oberhausen is Germany’s largest super-regional shopping centre and one of the largest in Europe

The Prime leasing team has been involved since day one, firstly in the development and execution of the original retail use and tenant mix concept and the 70,000 sq m extension in 2012

Prime remains exclusive leasing agent for CentrO working closely with our client Unibail Rodamco


Waterfront | Bremen


Our involvement

Intensive support of acquisition process of major out of town asset previously known as Space Park Bremen

Development of a comprehensive leasing concept for the property and advisor to the owner on all leasing matters

Ongoing implementation of the sector and tenant mix plan to include high quality international and national retailers including the first PRIMARK in the German market

The rebranded „Waterfront Bremen“ opened in Q3 2008

Multimarkt | Hameln


Our involvement

Acquisition support and due diligence 2015 on behalf of institutional investors

Formulated asset management and business plan to reposition the asset through major upgrade to retail units and mall as well as facade and parking areas in 2016/17

Secured new key tenant TK Maxx and extended Kaufland grocery anchor unit

Preparation and conclusion of property sale to an institutional investor in 2019

Retail park Mülheim-Kärlich


Our involvement

Accompaniment of property purchase in 2006

Active asset management from 2006 til today

Realisation of various refurbishment / renovation measures as part of the business plan

Completion of numerous lettings such as Tommy Hilfiger, Levis, s.Oliver, Esprit, Frankonia 

Stadtberger Markt | Tchibo


Our involvement

Acquistion support and formulation of business plan for this out of town retail site in 2007

Secured vacant possession from car wash and demolition of unit

Secured change of planning use and managed development of new 650 sqm retail unit preleased to Tchibo

Practical completion in 2013 with BREEAM accreditation

Stadtberger Markt | C&A


Our involvement

Acquistion support and formulation of business plan for this out of town retail site in 2007

Demolition of a vacant DIY store within a retail warehouse cluster

Secured more flexible retail use planning permission

Construction of retail park with 6 units

Secured new leases with major national multiple retailers eg VC&A, Deichman, Klier

PRIME Values


For PRIME Real Estate is first and foremost about people. Interdependence and mutual trust in relationships in this industry is so important that we consider trust to be our most important company value. It is hard to acquire and hard to redeem when broken. At PRIME we never stop striving to earn and justify the trust given to us by our clients, business partners and colleagues.



At PRIME we believe strongly in a culture of openness and transparency in our internal and external business dealings. We strive to be communicate clearly and openly with our clients and colleagues both when we agree and disagree. We consider transparency to be essential to achieving the best outcomes, constant organisational learning and long term success in our business relationships.


Adding Value

We believe high performance, problem solving and initiative have been in PRIME’s corporate DNA since the company was set up in 1999 and we are only happy when we feel we are adding value for our clients and partners.

Whether you call this innovation or “outside the box thinking”, we consider adding value the essence of what we do and we bring our creativity, experience and ideas as part of our service range.

Embedding Sustainability

Here at PRIME we understand that thinking long term about the impact of what we do on society and the environment ultimately leads to long term success for our clients and ourselves.

Whether its our development management teams always pushing for ever greater building energy efficiency or our asset management teams trying to create dynamic and interesting places and amenities for local people, we try to make our impact on people and the planet as positive as possible.


PRIME Advantages

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Nimble and decisive

Direct access to senior management will ensure your get timely service and decisions, and allows us to be as flexible in our service offer as you need us to be.



Team Commitment

Prime prides itself in developing its people over the long term and this is reflected in our low staff turnover. This retains knowledge and experience for our and your benefit.



Internationally Networked

Prime’s client and contact base is truly international providing its clients with both a German and a global perspective on projects and mandates.



Passion for Retail

We believe that our focus on consumer focussed real estate gives us a competitive advantage over real estate generalists. Whether considering shopping centres, food and beverage real estate or retailwarehousing we understand the key success factors in attracting consumers to a site today and in the future.



Our experienced and qualified leadership team has an average of 22 years experience in commercial real estate with a highly complementary range of specialisations from leasing to investment, asset management and construction management. We have enjoyed worked together as a team of colleagues for many years and our track record of successful collaboration has contributed greatly to the success of our client’s projects.

Alastair J. Green

founded PRIME in 1999

Prime Consulting


Alastair J. Green

Managing Director

Marcel Jörke

since 2005

Prime Consulting


Marcel Jörke

Head of Leasing

Richard Kolb

since 2015

Prime Management



Richard Kolb

Head of Investment / Client Services

Michael Gliss

since 2014

Prime Projects

Michael Gliss

Head of Development Management

Kay Herrmann

Kay leads the PRIME Legal Department and has been with the company since 2006.

Kay Herrmann

Head of Legal Department, PRIME In House Legal Counsel

Ralf Schrankel

since 2007

Prime Management

Ralf Schrankel

Head of Asset Management & out of Town Retail