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Asset Management

PRIME Asset Management has been providing active management services to retail real estate owners in the German market for over 12 years.

The asset management team currently manages close to € 1 bn of retail assets distributed across Germany on behalf of a number of major European institutional investors  and in close partnership with a successful European Investment Manager on a Value Add German retail warehousing fund.

The PRIME asset management team spend much of their time repositioning outdated or underperforming assets to drive a strong track record of market out-performance. This  has been driven by PRIME’s granular knowledge and experience of the German retail sector and its experience of working with planning authorities and retailers. PRIME’s asset management team provides a top down portfolio strategy combined with bottom up asset by asset business planning and comprehensive but adaptive execution capabilities.

PRIME is used to working to the reporting and CSR requirements of international institutional investors and has demonstrated a strong commitment to constant sustainability improvements (for example through excellent GRESB scoring) on its existing portfolio.